Privacy Policy

Last updated: 21 March 2026

SleepCurl operates this store and website, including all related information, content, features, tools, products and services (the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal data processing.

1. Data Controller

SleepCurl is the data controller of your personal information under applicable data protection laws.

Trading name: SleepCurl

Business address: Papaverweg 34 – unit B100, 1032KJ Amsterdam

Business registration number: 96156384

Email: info@sleepcurl.com

2. Personal Information We Collect

“Personal information” means any information that identifies or can reasonably be linked to you. We may collect the following categories of information:

Contact Information: name, billing and shipping address, email address, and phone number.

Payment Information: payment method details and transaction confirmations. Payment data is processed securely by our payment providers.

Account Information: login details, preferences, and settings.

Order & Transaction Information: items viewed, added to cart, purchased or returned, and order history.

Device & Usage Information: IP address, browser type, device information, and interaction with the Services.

Communications: messages sent to customer support, reviews, or feedback.

3. How We Collect Information

We collect information directly from you (orders, account creation, contact forms), automatically through cookies and tracking technologies, from service providers (such as Shopify and payment processors), and from advertising or analytics partners.

4. How We Use Your Information

We use your personal information to process payments, ship orders, manage returns and exchanges, and provide customer support; recommend products, remember preferences, and analyse store performance; send promotional emails (you may unsubscribe at any time) and show relevant advertisements; prevent fraudulent activity, secure transactions, and protect our Services; and comply with legal obligations and respond to lawful requests.

5. Legal Basis for Processing (GDPR)

Under the GDPR, we process your personal information based on: performance of a contract (processing orders), legitimate interests (improving services, fraud prevention), legal obligations, and your consent (for marketing communications where required).

6. Sharing of Personal Information

We may share your information with Shopify (our e-commerce platform provider), payment providers, shipping and fulfilment partners, IT and analytics service providers, marketing and advertising partners, and legal authorities when required by law.

We do not sell your personal information.

7. International Transfers

Your data may be transferred outside the European Economic Area. Where this occurs, we rely on legally recognised safeguards such as Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain personal information only as long as necessary to fulfil your orders, maintain your account, comply with tax and legal obligations, and resolve disputes.

9. Your Rights (EU / GDPR)

If you reside in the EU, you have the right to access your personal information, request correction, request deletion, restrict processing, object to processing, request data portability, and withdraw consent at any time.

You may exercise these rights by contacting info@sleepcurl.com.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

10. Cookies & Tracking

We use cookies and similar technologies to enable core functionality, analyse traffic, and personalise advertising. You can manage cookie preferences through your browser settings. For more details, please see our Cookie Policy.